If any brand could boast that they were there at the beginning of Skateboarding it would easily be Powell Peralta. Founded way back in 1978 by George Powell and Stacy Peralta the company became the market leader in this lifestyle. With innovations such as the Urethane wheel and iconic teams like the Bones Brigade, Powell Peralta is a brand that encapsulates everything skateboarding. Other Skate brands have come and gone, but quality and style will always stand the test of time which is why Powell is going stronger than ever!