Founded by none other than Paul “P ROD” Rodriguez himself, Primitive Skateboards was a dream come true for the professional skater. After his contract came to an end with Plan B, Paul set out to create his own skate hardware line, which later developed into apparel. Most notably, Rodriguez initially released a limited-edition gold skate deck. At only 500 ever made, the signature deck sold out in minutes, leaving his followers wanting more. Look to today and Primitive Skateboarding and apparel has an extensive line and impressive skate team.