The Hundreds is a two-part project that houses a Classic Californian Streetwear brand and blog dedicated to Global Street Culture. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company integrates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, fleece, wovens, headwear, and outerwear.
The Hundreds started out predominantly focusing on screen printed graphic tees, with images of their favourite movies or album covers. This led to designing their own graphics and creating “Adam Bomb”, which is now a universal logo. Today much of the brand narrative is told through collaborations, with partners like Disney, adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with flagship locations in L.A.’s Fairfax District (est. 2007), San Francisco’s Union Square (est. 2008), and SoHo, New York (est. 2010).